Ep 027: From Anti-AI to Everyday Workflow: How I Actually Use ChatGPT in My Business
If you’ve been anywhere online lately—Instagram, email, even your kids’ school newsletters—you’ve probably noticed the same thing I have…AI is everywhere right now.
And if I’m being completely honest, I didn’t want anything to do with it at first. I was very firmly in the anti-AI camp. It felt inauthentic, it felt uncomfortable, and I really believed that if I used something like ChatGPT in my business, it meant I wasn’t doing my job.
But over time, that started to shift. Not overnight, not dramatically—just slowly. A podcast here, a conversation there, a little curiosity creeping in. And now? ChatGPT (aka Chatty G) has become part of my everyday workflow in a way that actually supports my business instead of taking away from it.
So today, I’m just pulling back the curtain and walking you through what that actually looks like.
The Mindset Shift That Changed Everything
The biggest shift for me wasn’t tactical—it was mental.
I stopped looking at AI as something that was going to replace my work and started seeing it as something that could support it. Instead of thinking, “this feels like cheating,” I started asking, “what if this just helps me with the parts of my job that don’t need to take hours?”
That alone changed everything for me.
How I’m Actually Using ChatGPT in My Business
Podcast Workflow (Truly the MVP)
I’m not even being dramatic when I say this—this podcast probably wouldn’t still exist without ChatGPT.
When I first started, I was literally transcribing my own episodes word-for-word. Headphones in, pausing, typing, rewinding…for hours. It was not sustainable.
Now? I upload the episode, ChatGPT transcribes it, turns it into show notes, and helps me build out an SEO pack. What used to take me 2–3 hours now takes about 15 minutes, which means I actually get to keep showing up here and recording instead of burning out behind the scenes.
SEO + Blogging (Without the Headache)
I still write every single one of my blog posts myself—that part feels really personal to me and I don’t want to hand that off.
But once the post is written, ChatGPT steps in and helps with the backend pieces. Things like SEO titles, focus keywords, meta descriptions, tags, all of that. Instead of guessing and hoping something works, I feel way more confident that my content is actually being found.
Social Media (Less Guessing, More Clarity)
Social media used to feel like throwing spaghetti at the wall and hoping something stuck.
Now I use ChatGPT more like a research assistant. I’ll ask what’s trending, what formats are working, how I should structure a post—and then I take that information and create from there.
It doesn’t replace my voice or my content. It just removes a lot of the guesswork, which has made social media feel so much lighter.
Creative Growth (My Favorite Unexpected Piece)
This one surprised me the most.
I’ve been uploading inspiration images—think editorial, Vogue-style photos—alongside my own work and asking, “what’s the difference here?” or “what am I drawn to in these?”
And every single time, it connects the dots in a way I couldn’t quite articulate on my own. It’s like having a sounding board that helps me grow as a photographer in real time, which has been really fun to play with.
Organization + Idea Storage
If you know me, you know I’m a pen-and-paper girl through and through…which also means I lose things constantly.
Instead of writing ideas down in a notebook that may or may not exist later, I’ve been dropping them into ChatGPT and asking it to organize them. Podcast ideas, content ideas, all of it just lives there now, and I can pull from it anytime.
It’s been a small shift, but a really helpful one.
Just to Be Clear—It’s Still Me
This part matters.
ChatGPT is not my business. It doesn’t replace my voice, my creativity, my client experience, or my photography. It’s just a tool that helps me save time, stay organized, and take some of the pressure off the parts of my business that don’t need to be so heavy.
Final Thoughts
AI isn’t going anywhere. And instead of avoiding it completely, I’ve chosen to step into it slowly and intentionally—figuring out what works for me and what doesn’t.
If you’ve been feeling unsure or even a little resistant, I get it. I was right there with you. But maybe this is your permission to just dip a toe in and see what happens.
Let’s Keep the Conversation Going
I would genuinely love to hear from you—are you using AI in your business right now? Avoiding it? Somewhere in the middle?
Send me a DM on Instagram or reach out through my website. I’m so curious about what this looks like for you.
