Episode 008: I Treated Instagram Like A Real Marketing Tool For 90 Days-Here’s What Happened

Hi, welcome to the Kelsi Bailey Photography Podcast, a space where motherhood and entrepreneurship beautifully collide. I’m Kelsi, a photographer, mama, and coffee-fueled dreamer. Here, I’ll share client education to help you feel confident in front of my camera, honest conversations about the joys and the challenges of motherhood, and inspiration for fellow creatives chasing their own dreams. Whether you’re a mama wanting to press pause on the current chapter of your life or an entrepreneur building something meaningful, you’ll find encouragement, insights, and maybe even a bit of laughter here. So grab your coffee and pull up a cozy seat, my friend. I’m so glad you’re here. This is the Kelsi Bailey Photography Podcast. Hey, hi, hello, and welcome to this, the eighth episode of the Kelsi Bailey Photography Podcast.

I think the internet would refer to me, hopefully in a very lovingly way, as an older millennial. This means that I am old enough to remember when Instagram entered the chat. Yes, I am old enough to remember when Instagram was first released and I downloaded it and logged in for the first time in June of 2011. That was a long time ago. And Instagram has changed a ton since then. And my relationship with Instagram has also changed a ton. I would say currently I am in a season of love-hate with Instagram. I go through seasons where I log in and I’m obsessed. I love scrolling. I get inspired. I get connected. I love to chat with you guys in my DMs and it’s overall a very good experience. Then I go through seasons where I hop on and I’m scrolling and everything feels very polarizing. My imposter syndrome starts to sneak in and I start to compare my life and my business to everyone else’s lives and everyone else’s businesses. And it overall just can feel very noisy. So Instagram, whether you love it, whether you hate it, the truth is that as a small business, Instagram for me has the power to be a free marketing tool. And I have to recognize the power of that. And so We all know I am no stranger to paying for advertising. I have done it for newspaper ads. I’ve done it for Facebook ads. It is not something that I am opposed to doing if it serves my business. But the thing about Instagram is that as a free marketing tool, It is so alluring. It just draws you in and it makes you want to come and hang out and share all of the things on Instagram and call it marketing for your business. The tricky part about treating Instagram as the free marketing tool that it is, is that the algorithm is ever changing. It can change from one day to the next, change literally overnight. And we wake up wondering, what now? What content do I need to create now to drive real results in my business? It’s also exhausting. Listen, creating content for Instagram is time consuming. It is tedious. And it feels oftentimes like a hamster wheel, like you jump on and you’re running on that hamster wheel 100 miles an hour and you’re trying to create, create, create and share and share and share. And it’s hard when you’re doing that to keep your eyes up and notice the trends, notice the shifts, notice what’s working and what’s not working. And so that can turn into, like I said, exhaustion and instant burnout. I also personally find it hard to stay consistent when it comes to posting on Instagram. When I say that I have a love-hate relationship, what that means is that when I am loving Instagram, I am loving Instagram. I love to post. I love to comment. I love to chat. I love to connect. When I am in a hate era with Instagram, it’s the opposite. I just like drop off the face of the earth for weeks or months at a time. Now, listen, Instagram does not reward users who treat them that way. Okay. Instagram does not reward users who don’t want to work with the algorithm. They don’t reward accounts who don’t try to keep up with trends and with what’s working. And they certainly do not reward users who post and ghost. or they post consistently for a week or two, and then they fall off for a week or month or two. Okay, so you can see how Instagram can be a really, really slippery slope. I would say probably in the middle of 2024, I hit a big Insta burnout moment. I had been trying, like, listen, since 2011, right? I had been posting on Instagram, both personally and professionally, and I just hit a point where I was tired of trying and trying and trying and creating and creating and creating and And I couldn’t tell whether it really was or was not working or whether it was just a big, giant waste of time. And so after the 2024-2025 school year was when I really hit the wall. And I hit the wall, I think, because obviously the school year was ending. And so my kids were going to be home for the summer. And I was making my business plan for the summer. When my kids are home, I’m obviously spending less time on my business during those few months that they’re home. So I have to really prioritize what’s important and what’s not. And at the end of the 2024-2025 school year, I looked at Instagram and I said, off with its head. I was not interested in pouring any more time into that app as a marketing tool for the summer while my kids were at home. And so I didn’t. I just ghosted it, kind of cold turkey jumped off. And honestly, it was really lovely. I only jumped on a time or two to post something personally when I felt called to do so. But otherwise, I have to say I really didn’t miss it a ton. However… August rolled around. The end of the summer was drawing nearer. The summer was drawing to a close, however you want to say it. And I realized that both my life and my business were about to go through a big shift. Our baby, my Will, started kindergarten this year. So now for the first time ever, I have all three of my kids in school full time. So I knew this was coming. And as I started to, again, plan for my business, I knew I was going to have more time to pour into my business now that my kids were all headed into school full time. And so Instagram, again, entered the chat. It was like that little friend, he kind of peered over my shoulder and he’s thinking like, hey, do you love me or hate me right now? Are you ready to reconnect? And I just felt this pull. to come back to it for my business. Again, I think it’s because I cannot deny the potential that it has to be a really powerful marketing tool. But here’s the thing. I decided, yes. Instagram, yes. Let’s reconnect. Let’s rekindle our relationship. But under a few conditions. So I started, like I said, leaning in a little bit. But I put a few parameters around that. Because Yes, my kids were heading into school full time. This does not mean, however, that I want to spend a lot of time doing things that do not yield actual business results. OK, I don’t want to spend time running on that hamster wheel if I’m not seeing anything different reflected on my bottom line. So I decided to conduct a little experiment. Because I had ghosted Instagram, I had nothing to lose. I had no momentum built. I had no consistency going on. I had no strategy in place. And so I decided to just jump all in. I really wanted to dive deep and see if Instagram… could be a marketing tool that drove real tangible results, added real clients and real dollars to my business, or if it was just simply a place to share and chat about beautiful things in life in general. Because again, the truth is that I am a small service-based business, okay? So I am not concerned with whether this experiment yields a lot more followers. I’m not really that concerned about the views that it yields. Those are important. Yes. And I am going to track them. We are going to talk about them, but I also want to be mindful that my business is a bit niche in that I am not looking to gain thousands of followers from thousands of different places. Okay. I don’t need another 400 follows from New York City. I don’t need lots and lots of other followers from San Antonio. I don’t need a lot of other followers from Sacramento, California. I need to know whether my business that is located here in St. Louis, Missouri in the Metro East area, if… I can use Instagram to move the needle in my business. So that is really what I wanted to know. And that’s what we’re going to talk about today. We are going to dive deep into this 90 day experiment that I conducted with Instagram. We’re going to talk about the strategy that I used, the results that it yielded, and what that might look like when it’s all said and done, what that might look like moving forward into Q1 of 2026 with regard to Instagram marketing for my business. So without further ado, as always, I’ve got my coffee mug raising it to you. Cheers. I’m so glad you’re here to chat about Insta. Let’s jump into today’s episode. 

Let’s talk strategy. Strategy is not something that I have ever implemented into Instagram before. Yes, I’ve been using it since 2011. And yes, I have posted thousands of pieces of content since 2011, but never with a strategy in mind. So when I decided to conduct this experiment and to dive all in, I knew I wanted to have a little bit of a strategy, kind of like… bumpers at the bowling alley. I wanted to stay the path, stay with the experiment, and I wanted to have bumpers in place so that I knew exactly what I was doing. So here’s the strategy I committed to. I wanted to post five times a week. Ideally, this would be Monday through Friday. I introduced a new series. If you are following me on Instagram, you might have seen my Fri-Yay Focus series. It is one that I adopted for… this experiment. And essentially it is a carousel style post carousel, meaning it is more than one image in one single post. So you’re scrolling on Instagram, you see an image, and then if you are able to swipe to the right and view different posts, images within the same post, that’s called a carousel post. And so I introduced this Friay focus, F-R-I-Y-A-Y, Friay focus, where I posted a carousel every Friday. And it was kind of like the life lately style posts that are popular on Instagram right now. Essentially, it is things that I pop on and share. It’s like iPhone photos that I’ve taken throughout the week, behind the scenes, what’s happening in my personal life. And I share them in a carousel style. post on Fridays. I believe the first slide reads Friday focus. Um, and it says something about, I’m sharing what’s been lighting me up outside of my business this week. And you can slide and you can see all the different photos. And then in the caption, I give a little description for each of the photos. And then at the bottom, at the very end of the caption, I have an invitation to interact. So maybe you’ve seen this all the way down in the caption. Maybe you haven’t. This was part of the experiment. I wanted to put up this carousel and I wanted it to be A personal touch point, I wanted it to be something not related to business. And then I also wanted to see if people were just scrolling the images or if people were still reading captions. So at the very bottom of my caption on my Fri-Yay Focus carousel posts that I post on Fridays, I say, now it’s your turn. Share something here on the gram that lit you up this week. Don’t forget to tag me and use the hashtag Fri-Yay Focus so that we can all celebrate each other’s beautiful lives. So that was something that I created and have been posting on Fridays since the experiment started. That left me with four other pieces of content to post for the week. Once the podcast launched in October, Mondays became the podcast content day. So on Mondays, I post a static graphic, static meaning only one. So instead of it being a carousel where you’re flipping through and viewing multiple images inside one Instagram post, this is just one single photo. In this instance for the podcast, it’s a graphic. Again, if you’ve been following me on Instagram, you probably have seen me post them on Mondays. And it is just a graphic highlighting the podcast episode that dropped that particular Monday. So I’ve got my podcast happening on Monday, my Friday focus post happening on Friday, and then I’ve got three days in between. For those three days, I wanted one of those pieces of content to be a reel. Reels were not something… I was very interested in. I will be honest. I don’t like creating reels. I don’t like consuming reels. Reels are not where my heart is at. I was really reluctant. to do them up until now. But again, I’m diving all in on this experiment. And so for Insta, I decided I was going to post one reel a week for the duration of this experiment. And then those other two days, I just kind of left the door wide open so I could throw spaghetti at the wall, so to speak, and just post different things on those other two days to see what happened. So that was my strategy. Five posts a week, Monday through Friday. Monday’s the podcast. Friday’s the Fri-Yay focus. And then in those other three days, I’ve got one reel and then two other pieces of content that I am sharing. This experiment, like I said, it lasted 90 days. So it started August 17th and I gathered all of the data on November 14th. So I have to say, I am very proud of myself. I stayed committed to the strategy that I implemented. My only caveat is that I was very reluctant and very slow to jump into the reels. So in August, I did not post any reels, but in September, October, and November, I did. So now that we’ve discussed our strategy and we know what we’re doing, let’s jump in and take a look at the insights month by month

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So again, experiment started August 17th. So it did not run for the entire month of August, but I got the insights anyway. Let’s chat about them. In August, I posted seven pieces of content. They were all carousel style posts and these posts accumulated 18,000 views. 36% of these views were from non-followers. So this is a number that I’m interested in following because like we discussed earlier, Instagram rewards accounts that show up consistently. So this was something that with my strategy, I was trying to make sure I was doing it. I wanted to show up consistently so that I could track who Instagram was showing my content to and who they weren’t. So I’m paying attention to this number of the views from non-followers just to see if this number is going up every month. So August, I posted seven carousels, had 18,000 views. 36% of those views were from non-followers. The piece of content with the most engagement in the month of August was actually, ironically, an engagement session. It was a seven-image carousel, and on the first carousel, the text read… Hi Kelsi, do you photograph weddings? And then as you slid from photo to photo within that post, it shared that technically, no, I don’t actually offer wedding photography as a part of my business. So this is really ironic to me that this is the post that had the most engagement and the most views in the month of August, since it is a service that I technically don’t even offer anymore. But it had over 3,800 views and was my most popular for the month of August. Keep those numbers in mind.

We’re gonna jump in now. We’re gonna talk about September. September then was the first month where I posted consistently for the entire month. So I had an idea of where these numbers were headed and most of them rang pretty true. So at the end of September, I looked back, I posted 19 pieces of content in the month of September. 15 of those were carousels, three of them were reels, and one of them was a static post. Remember, a static post is just when you hop on and share one single image. I want to mention here, now that you guys know how I feel about reels, I posted three reels in September. And one of them, I actually jumped on and did a trending Instagram prompt. The prompt that I did was the trending prompt, unfortunately, I do love. And I turned this into a reel and I shared it. And per… Instagram, I thought this was going to pop off. I thought it was going to get a lot of views. I thought it was going to be something that was shared quite a bit. And it was my least performing piece of content. It had the fewest views of the 19 pieces of content that I posted in the month of September. So I thought this was actually hilarious because all the time that I poured into Reels and all… of the reluctant ideas that I had towards it. I just thought it was funny that I posted a trending reel prompt and it had 729 views. It was my least viewed piece of content for the entire month. I just wanted to throw that out there because I thought it was a little funny. The other numbers overall looked like this. For the month of September, I had 31,000 reel and post views. This was up 70% from the month of August. Now you could look at that stat and say, wow, you are really killing it on Instagram. But hold on. Those are expected numbers. Remember in August, I was just dipping my toes back in. Instagram wasn’t really sure if I was going to continue to stay consistent and committed. Now that I’ve done a whole other month of posting, Instagram has noticed, yes, Kelsey’s here. She’s consistent. Let’s continue to push her content out to other people. So my views were up 70% from August, not a surprising number, but glad to see that it’s trending in that direction. 26% of those views were from non-followers. So again, we’re tracking that stat because I think that’s really interesting because that is the algorithm working for my business. The highest performing post for the month of September was another seven image carousel. This one was the beginning of autumn session season. And so the carousel had seven images in it. And on the first slide, it said, autumn session season started over the weekend, 95 degrees and all. And I photographed three darling families. How many photos do you think I took? And then as you slid from photo to photo, it shared 15. sneak peeks of the families that I photographed that weekend and how many images I took of their family. And then at the end, I gave the total number. So that one had, let me see, that had 2,900 views and it did get quite a bit of interaction. Having now posted consistently for a month, at the end of September, Instagram did start to share with me within my insights. It started to tell me when my audience was online and most active on the app. So I used this information. They shared with me, I think it was Mondays, Tuesdays and Sundays from 6 to 9 p.m. were the most popular dates and times that my audience, that my followers were hanging out on Instagram and therefore more likely to see and interact with my content if I posted during those times.

So armed with that new information, I jumped into the month of October and here is what October looks like from a glance. Again, October now is my second full month of consistent posting. So here’s what the results look like. I posted 22 pieces of content in October. 13 of those were carousels, five of them were reels, and four of them were static posts. I do want to mention three of these four static posts were for the podcast. So in October,: the podcast was launched and therefore Monday became podcast content day. So on Mondays, that’s when I post that one static post. That month, I posted three of those for the podcast and the other one was just a single client image. I had 39,000 reels and post views in October. That was up 27% since September. Again, I assumed it would continue to trend in that direction. The longer I stay consistent, I expect that number to continue to rise. And 40% of those views, I found this to be the most interesting stat of all. Of the 39,000 views I had in total, 40% of those were from non-followers. So we’ve been tracking that number and that went up quite a bit. In September, only 26% of my views were from non-followers. So I see this again as the algorithm and I beginning to work in tandem. I’m showing up consistently. I’m doing a variety of styles of content. And therefore, it is showing my content to a larger audience. So again, I expected it to trend in that direction. I was happy to see that it was. The piece of content in the month of October that had the most views was a 15 image carousel. On this one, the first slide, it read, here’s to the sessions that didn’t get rained out last weekend. I had a particular weekend in October where like half of my sessions got rained out and the other half did not. So I just, I put that up as like a sneak peek style carousel post. And that post was the most popular of the month. Let me see. where my number is on that. Okay, yes. That 15 image carousel had 4,380 views. So that wraps up the month of October. 

That brings us now to November. Now, remember my experiment ended on November 14th. So these numbers are going to be a little bit smaller because they’re only within a two week period, right? Versus September and October where we had insights and statistics from the whole month. So let’s take a look at November. So far in November, again, this is through November 14th, I had posted 11 pieces of content. Six of those were carousels. Two of them were reels. Three of them were static posts. At that time, I had 8,863 views on those pieces of content. And the piece that had the most views so far was a nine image carousel. The first slide of that carousel read, POV, the chaos of your session turned out to be your favorite kind of magic. This was a sneak peek style carousel again, where I was sharing just different points of view ideas on each of the slides. And this had 1,339 views. Whoa.

So what does this look like overall? That was a lot of numbers. And remember, we’re not terribly interested in tracking metrics only as vanity metrics. So let’s take a look at what all of these numbers look like overall. Over this 90-day experiment that ran from August 17th through November 14th, we had 136,637 views on the content that we shared. The top 10% pieces of content, the top 10 being the top 10 posts that received the highest number of views. Nine of them were carousel style posts and one of them was a reel. So again, I thought that was interesting. I thought reels were where Instagram was at. I thought that was what they wanted to see. But as it turns out for me, for my business personally, the carousels are what are performing the most for me. As of November 14th, I have 1,740 Instagram followers and I love every single one of you very, very dearly. I gained in this 90 day timeframe, I gained 49 followers and I lost 14. So my heart breaks for the 14 that came over and hit that unfollow button. But I love you all anyway. Now, these are all really, really lovely numbers, right? All of them sound good. All of those numbers were pretty high, but I think before we can decide whether all of this was actually worth it from a business standpoint, I had to dip into my Instagram stories and into my DMs as well, just to make sure I was crossing all of my T’s and dotting all of my I’s Because I really want to get to the nitty gritty. I really want to know if Instagram is working for my business. So here is what my stories and my DMs looked like. During this 90 day experiment, I posted 195 stories to Instagram. This stat, literally my jaw hit the floor when I started running these numbers. Only 44% of my audience viewed my Instagram stories. I thought that this number was going to be the opposite of that because I find personally, when I jump onto Instagram, my first instinct, the first thing that I do is flip through stories. And there are times that I flip through Instagram stories and then I just jump out of Instagram altogether. I don’t even go down and scroll through the grid. So I expected, maybe, I guess I just assumed everyone else was treating Instagram like I was, which, hello, News to me, not everyone treats Instagram the same. And so I am totally shocked by this number to see that not even half of my audience is seeing Instagram stories. So I’m selfishly really happy that I did not implement any sort of strategy into my Instagram stories because that might have been all for naught. And again, I assumed it to be the opposite. So this was an interesting stat and one that I’m definitely going to put in my back pocket to think about as I make future marketing strategies for Instagram. The last thing that I dove into were my DMs, my direct messages. I have a contact form on my Instagram page where people can fill out their information to inquire about a session, and that comes directly to my email. And I would say a majority of my correspondence begins that way, from a contact form, whether that’s from an email that I’ve sent or a form that they’ve seen on my website or on my Instagram profile. That is how most of my correspondence begins. However, because Instagram is there, from time to time, I will get what I call cold leads, cold DM leads, from clients who are inquiring via direct message. Just a quick message they’ll shoot over. Hey, I was just wondering what it looks like to book a family session with you. Can you send me some additional information? So during this 90-day experiment, I had 11 cold direct message leads. These were all leads that were clients that were new to me. They were not returning clients popping in to say, hey, we need to get our autumn session scheduled. These were 11 cold leads from new potential clients. Four of these were family inquiries. Six of them were newborn session inquiries. And one was a headshot inquiry. So of these 11 that came in cold into my DMs, 54% of those converted into clients. That was a number that I found super yay and super exciting. I dove into a little bit more research on what this looks like on a regular scale. And I found that as a photographer, cold leads generally have a 2% conversion rate. A cold lead is would be one that is considered someone who reaches out who has not been a part of your business before and they are not referred to you by a friend. So they are just stone cold. They see that you’re a photographer. They might like the work that they see and therefore they reach out and they inquire further about your services. These have a 2% conversion rate in the photography industry. A 20% conversion rate rang true for what we call warm leads. These are the ones where maybe they do know of your business personally, and they just haven’t quite reached out yet. Or these are ones that are referrals from friends. So they’re new to your business, but not necessarily… new to you. They’ve been referred or they’ve been following along for a while and those have a 20% conversion rate. So for me in these cold leads where I had a 54% conversion rate, that was a number that caught my attention. Those clients might not have converted into clients if not for Instagram.

So after all of that, after 90 days of Instagram strategy, is Instagram driving tangible results to my business? I think the answer is yes. I think it is yes because I did see that I gained new followers. Largely, most of them were local. 80% of the new followers that I gained were local clients, which is what I was looking for, or local followers. Not all of them have converted to clients. But I was happy to see that Instagram was sharing my content with people here in the St. Louis Metro East area. That’s important to me because those are the families and the newborns and the small brands that I can serve. I’m not looking to serve families alone. largely outside of that area, right? Like what cities did I use earlier? San Antonio, Sacramento, California, and New York city. Those are not places where I’m currently serving any clients. So I am happy of course, to see followers come over, but I don’t think that those followers are going to convert into clients and therefore convert into profit for my business. So All of that being said, I think yes. I think the 54% conversion rate in my direct messages was the ultimate. number that swayed my decision. So if that answer is yes, Instagram is in fact driving real results for my business when I use it with a very specific marketing strategy. What does this look like moving forward, continuing to use Instagram as a marketing strategy?

Well, here are a few takeaways of things that have got my wheel spinning about what comes next. What I found in my business in particular, remember all businesses are different. So your Instagram insights might look completely different than mine and that’s okay. I would just encourage you to dive in, do a 90 day experiment, dive in, see what they look like for you. And then you can begin to start picking apart and putting together a strategy that works for you. But the takeaways that I found, what was working for me are carousels. Carousels are notoriously high for my views. People tend to like those a lot. I like creating those a lot. So I’m happy to see that. Then I can really link arms with Instagram and say, yay, you love carousels. I love carousels. Let’s share all the carousels. And sneak peek carousels in particular were definitely performing the best. So sneak peeks for me, that means after I have a session, these are the first images that my clients are seeing from their sessions are in these sneak peek carousels. Those are performing the best. Those are easy for me to do. And so I will probably continue to do those moving forward. My Fri-Yay focus is series that I started on Fridays. It was an invitation to interact and I have not had one single person interact with that post. I’ve had a few comments. People will go through and they’ll flip through the photos and they’ll comment on the post, but no one else is tagging me or using the hashtag like they were invited to do at the very bottom of the caption. I’m not here to reprimand or discipline any of you. I’m just stating a fact. And this shows me that right now when people are scrolling, they are scrolling through the images. They are not necessarily reading the captions all the way through. So if I have to pick and choose where I’m going to spend my time, I’m going to take that information and use my time to… put it into the post. If I’m doing a carousel, that’s going to look like adding text to my carousel images more than putting a lot of time and thought into a long curated caption. So that was another takeaway that I noticed. The lowest performing posts for me were my podcast graphics, like grossly low on views. My views and my interactions. And it doesn’t seem to be hurting the podcast. In fact, we have over a hundred downloads and plays so far. So round of applause to all of you guys who have been on this journey with me. Yay. I think that’s pretty exciting, but I think we can do better. with those graphics and I want to dig a little bit deeper into those insights to see where I can switch things up. Maybe it doesn’t need to be a static graphic. Maybe it needs to be a carousel as well. Maybe it needs to be a reel, even though, like I said, my reels were not really performing for me personally. So maybe I’ll take those the carousel route. Maybe I will make them more of an animated graphic. I don’t know. We’ll have to dig into that a little bit because the podcast actually is meant for a much larger audience. It’s built for a larger audience than just my clients here in the Metro East area. So I think those insights… if those numbers were to go up, would be particularly helpful on the podcast side of things. So I am going to dig into that. So keep your eyes peeled if you are following me on Instagram for things on the podcast content to change maybe or evolve a little bit. The last takeaway that I noticed was that a lot of my content that I share is shared in a way that is serving and nurturing my current clientele. It’s not necessarily written or directed toward a new client. And it makes me wonder if maybe new clients are… coming over and viewing my content. Instagram is sharing it with them. They’re viewing it, but maybe they’re feeling left out that like there are no calls to action to invite them into the Kelsi Bailey photography family with the style of the posts that I’ve been creating. So that I think might be something that I might look to shift a little bit as well. Maybe just changing some of the language and changing some of the call to action so that I’m speaking to both my current clients and to potential clients as well. So what do you guys think? Should we do another experiment on Instagram at the beginning of 2026? Should we try to get all of our ducks in a row here and conduct another experiment starting January 1? Let me know what you think. Will you drop it in the comments here in the episode or will you shoot me a DM on Instagram?

P.S., if you’ve listened to this entire episode and you are not following me on Instagram, please come on over and join. I would love to connect with you there. You can find me at kelsi.bailey, that’s K-E-L-S-I dot B-A-I-L-E-Y on Instagram. That’s where I’m sharing all the things. I’m sharing my personal life, my professional life, and everything else in between. I hope you have enjoyed taking this really deep dive into Instagram. Maybe it just… Gives you a little chuckle now as you look at my content as I post it and you’re thinking, oh my gosh, that’s a part of her strategy. I want you guys to be along for the ride for that. So I love sharing that here with you. And if you are a small business or if you are an influencer or if you are looking to grow anything on Instagram, I would highly encourage you to run a little bit of an experiment. Instagram, it’s a free marketing tool. It’s a social media platform. You have nothing to lose by running an experiment like the one I just did. I simply made a little strategy. I tracked the insights. I took all of those insights and decided that yes, Instagram was working for my particular business. And so now I’m taking all of the knowledge that I’ve gained and I’m turning it into a marketing strategy that I hope will work for the next quarter of my business and beyond.

Okay, lovelies, that’s a wrap on our chat for today. Thank you for allowing me to zip into your earbuds. I know your time is valuable and I’m so grateful that you chose to spend some of it chatting with me. I hope you’re walking away with a smile and maybe a bit of inspiration too. To revisit today’s discussion, you can head to kelsibailey.com slash podcast for show notes and discount codes from today’s sponsors. If you’ve enjoyed our conversation, I would be honored if you leave a review, subscribe to the show, or share this episode with a friend. Now, go give those you love an extra snuggle, may your coffee cup be bottomless, and I’ll meet you right back here in the next episode of the Kelsi Bailey Photography Podcast.